Case Studies and Coverage

A selection of cuttings from across the media

JD Wetherspoon Plc - The company’s pubs were praised for the quality of their toilets in the national ‘Loo of the Year’ awards. Stories relating to individual pub awards, together with photos illustrating the quality of the toilets, appeared in the relevant regional and local press as well as pub and hospitality industry magazines.

Welcome Break – The Company launched its ‘Spend a Penny, Spare a Penny’ campaign at its service stations in order to raise money for BBC Children in Need. Stories appeared in regional daily and evening newspapers, as well as weekly newspapers, all of which covered the areas in which the service stations are located. In addition the campaign received widespread coverage in hospitality magazines.

Zonal - Announcement of its new contactless payment product. Stories appeared in all of the leading pub, restaurant, leisure and technology titles as well as the business pages of daily newspapers.

HandE - The company published Rustie Lee’s book ‘A taste of the Caribbean.’ Stories relating to the book’s launch and interviews with Rustie appeared on TV, radio, newspapers, magazines and websites across the UK.

Publication of two Egon Ronay guides. A combined 250 stories relating to the books and interviews with Mr Ronay appeared in national, regional and weekly newspapers, as well as a wide range of magazines.

Davey & Co

JD Wetherspoon PLC

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