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Client Testimonials
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Richard Pennycook, Chief Executive (2000-2002),
Welcome Break
"Eddie achieved more media coverage and more positive stories for me than
any of my competitors were able to achieve. He has a natural flair for making
newsworthy stories where we thought none existed. His experience as a journalist
means that press releases are delivered in a way which makes it easy for the
media to run with them. Eddie has shown himself to be highly professional, energetic
and always available. He is as happy dealing with the national press as he is
the trade press, resulting in wide coverage for the company, often in publications
not used to covering the sector prominently." |
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Stuart McLean, Managing Director, Zonal
Retail Data Systems
"We have retained Eddie Gershon as our PR since 1992 and he has always provided
the company with a first-class service. He has consistently achieved excellent
press coverage for Zonal over the years, which has benefited the company enormously.
He is very much a hands-on PR and is able to formulate a press release from a
short brief, which perfectly puts over the information we are aiming to convey.
He has a wide range of contacts within our specialist sector, and his stories
always seem to hit the mark with journalists. His PR skills have proved a great
asset to Zonal and helped us achieve more column inches than we could have hoped
for." |
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Egon Ronay for the Egon Ronay Organisation
Ltd
"I am very pleased to state that Eddie Gershon, whom I asked to deal with
our press PR for the launch of our new restaurant guide in February 2005,
has done a superlative job. After having conceived the strategy for the
press launch of the 'Egon Ronay's RAC Guide 2005 to the Top 200 Restaurants
in the UK', he worked tirelessly, under exceptional time pressures, with
admirable results." |
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Paul Davey, Managing Director, Davey & Co
"As specialist business agents and valuers to the pub, hotel and restaurant
markets, national media coverage is important and allows us to stand out from
our competitors. Eddie Gershon has consistently achieved regular and meaningful
press coverage for the business, which we would not have been able to achieve
without him. Davey & Co is now regularly called upon for comment within its
specialist areas and both the company and its key staff are becoming a recognised
point of reference for journalists and their industry titles. Eddie Gershon is
an integral and key member of our team and his advice, contacts and experience
has brought a huge benefit to Davey & Co."
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Russell Hoyle, Chief Executive, Leisure Link
"If Eddie writes a story, it goes in the papers. If we need
to get a particular message across, Eddie knows the right journalist
with the right angle. He does not waffle on about PR strategy,
he just gets stories in newspapers."
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Rory J Blackwood, Business Development Manager, Piggotts Branding
"Look
Digital was launched in January 2007 by Piggotts to create awareness
of the company's ability to brand big -name events and to offer
a wider range of products than previously offered. We contacted
Eddie Gershon Media Relations and invited the company to tender
for our work. Long story short...They did exactly what they said
they would do...got our stories in print. To date 100 stories published
in 12 months. Result - Very happy client and happy to recommend
them."
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Justine Maynard, Executive Director, HandE
Group
"I decided to appoint a PR company for my business in November
2006. The fact that their background stemmed from journalism ticked
all the boxes for me. Eddie Gershon Media Relations has raised
the level of awareness of all the companies within the HandE Group
and I have no qualms about their first-rate service - highly recommended."
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Phil Broad, Managing Director, Outback Steakhouse
"Aussie UK Ltd, trading as Outback Steakhouse, made the decision to appoint
a PR company approximately 12 months ago. Historically the company has used a
large and well-respected organisation and had seen limited success. It was therefore
a decision that was not taken lightly. Having spoken to our own supply base it
was obvious that one name stuck out within the crowd, that of Eddie Gershon.
We appointed Eddie and the success criteria for us to continue using him was
that we saw Aussie UK appearing regularly in the press. Our expectation has been
surpassed and Eddie has raised the level of awareness of the brand within the
UK market and I would have no hesitation in recommending him."
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