Journalist Testimonials

Paul Charity, Deputy Editor, Morning Advertiser
"As Deputy Editor of The Morning Advertiser, often referred to as the pub industry 'bible', I am in regular contact with a wide variety of public relations firms. I have often had cause to be grateful for the direct and skilful way Eddie Gershon has handled public relations for his client, JD Wetherspoon. Mr Gershon, I believe, often achieves additional coverage for his client, thanks to his ability to provide immediate and articulate briefings. In my view, it is an indication of the trust this publicly quoted company has in him that he has been given absolute freedom to speak on its behalf on all matters."

Alan Jones, Industrial Correspondent, Press Association
"In my many years of dealing with Eddie Gershon, his press releases have always been well written and to the point, and his news judgement impeccable. His ideas for stories are always first-class and when he contacts me with a story, I know it will be a good one. He is always available for follow-up calls and will put me in contact with a company official if I ask. In short, he is easily one of the best PR people that I deal with in my job."

Jon Griffin, Business Editor, Birmingham Evening Mail
"I have had contact with Eddie since 1998 and he has always struck me as a real PR professional. He gives the business desk plenty of notice, gets the information to us on time, sets up interviews with top executives who consistently provide the Evening Mail with decent material for news stories, and never hassles us unnecessarily. If everybody in PR worked like him, this job would be a lot easier."

Chris Murphy, Editor, Coinslot
"Forget what most PR firms advise about relationships with the press. If you want to win the undivided attention of a newspaper editor, you have to start with a story and one that is well presented. Having done that, the relationship will soon establish itself in any case. A case in point. As editor of a national business-to-business trade title I've received many, many press releases from Eddie Gershon and I can safely say that they've all been published. Not a single one went on the spike - and that's some record. He's consistently delivered no-nonsense, quality information without the cloud of candy-puff dross that accompanies so many releases from so-called specialists in the field of PR. Remember, a good journalist will always ask questions; he only needs a solid reference point from which to start. I can't think of anyone who does that more effectively or tells it like it is more succinctly than Eddie Gershon. It's as simple as that."

Phil Mellows, Features Editor, The Publican
"Eddie's success in PR draws, I believe, directly from his news desk experience. He knows exactly what journalists want and how to deliver it and does that job with ruthless efficiency and in a no-frills style that is appreciated by people with pages to fill and little time for fuss. He is able to put journalists in touch with the people they need to speak to at a company speedily and without unnecessary interference on his part. It is no matter of luck that one of his clients, JD Wetherspoon, has gained a media and public profile out of proportion to its size during the period he has handled its PR."

Clare Benfield, Editor, Café Culture and Pizza, Pasta & Italian Food
"As an editor of two industry magazines, I have always found Eddie Gershon to be a very professional and reliable contact in the PR world. Unlike some, you hardly need to outline any details of your ideas, before Eddie’s tapped into exactly what it is you’re after. High quality copy arrives to deadline – and usually with a wealth of very useable top notch photographs too!"

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