A crisis can occur at any time and usually without warning.
It can spell disaster if businesses or business leaders fail to react to a crisis or react without giving the situation proper thought.
What is needed during a crisis is a cool head and, most importantly, the right response.
Journalists pounce on a crisis immediately and a business can easily get caught up in the maelstrom and make the situation worse by failing to handle it properly.
Our approach is simple yet effective – we deal with the crisis from start to finish, ensuring that journalists receive ongoing responses to their questions and offering advice to our clients throughout the process.