Crisis Management

A crisis can occur at any time and usually without warning.

It can spell disaster if businesses or business leaders fail to react to a crisis or react without giving the situation proper thought.

What is needed during a crisis is a cool head and, most importantly, the right response.

Journalists pounce on a crisis immediately and a business can easily get caught up in the maelstrom and make the situation worse by failing to handle it properly.

Our approach is simple yet effective – we deal with the crisis from start to finish, ensuring that journalists receive ongoing responses to their questions and offering advice to our clients throughout the process.

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Why Gershon?

  • Our stories make the news on a daily basis.
  • Outstanding contacts across all media with an excellent reputation amongst journalists.
  • Successful and enduring client relationships.
  • Exceptional proactive and reactive agility.