Media relations can mean different things to different people.
Our view is simple – it is to work closely with journalists in order to gain media coverage across print, radio, TV and social media.
We act as the vital conduit between our clients and the media.
Our journalistic background and experience means that we are well placed to know exactly what journalists want from us and, in turn, this results in continued coverage.
Gaining the trust of journalists is important and a quick read of journalists’ testimonials highlights why journalists enjoy working with Gershon Media Relations.
Our approach is to be proactive, whether it be by ‘selling in’ positive stories or by dealing with negative press.
Journalists are often happy to have a positive story to write, rather than doom and gloom, and our efforts will ensure our client’s successes are broadcast far and wide.